The Pebble brand was designed to be approachable and friendly. The organic nature helps negate any intimidation that might come from learning about cryptocurrency.
New users run through an onboarding process before starting any investments. The app itself provides hints and tips along the way, explaining why an investment happened, or advise users on where to invest next.
Once the user has downloaded the app, they may have questions. The website will allow users to seek help for specific issues.