Pantene

There is no easy grab-and-go, no-worry shampoo product for travelers restricted by airline standards.

The Current Situation

Bottles are bulky, do not always meet airline TSA standards, and there is always a risk of opening inside a traveler’s luggage.

Standard existing Pantene shampoo bottles.

The Product Benchmarks

Research was done to understand how similar products are packaged. This helped when choosing the final design of the product and packaging.

The Ideation

Through sketching and brainstorming, it was determined that a pod-like shampoo delivery process would be created.

Sketch of shampoo pods in packaging.

Sketch of shampoo pods in packaging.

Sketch of shampoo pods in packaging.

Sketch of shampoo pods in packaging.

Sketch of shampoo pods in packaging.

Sketch of shampoo pods in packaging.

Sketch of shampoo pods in packaging.

Sketch of shampoo pods in packaging.

Sketch of shampoo pods in packaging.

Sketch of shampoo pods in packaging.

Sketch of shampoo pods in packaging.

Sketch of shampoo pods in packaging.

The Product + Packaging

The final design is perforated, which allows travelers to select the number pods, while the blister design protects each individual shampoo pod.

Gold colored shampoo pod modeled after the Pro-V icon.

Front view of new packaging showing flat, perforated sections.

Side view of packaging showing the blister-style design.

View showing how the individual pods can torn off.

New label consistent with Pantene's brand standards.