Helping Hands

A rural clinic improves their brand expression to build a connection to their community.

The Brand

With 14 churches in the rural town, faith plays a large role in the community. Helping Hands provides free healthcare to those who are not insured or under-insured, while simultaneously providing a space for faith-based guidance.

The Initial Contact

Based on user research, social media, a mobile website, and paper flyers are the most effective methods to introduce potential patients to Helping Hands.

The Experience

Shirts identify volunteers and create a comforting atmosphere, while patients are given stickers that help spread awareness of Helping Hands.

The Community

Because donors and other community members are the main source of funds for the clinic, an impactful stationery set is necessary. This also serves as another way to spread awareness.