CITYGEEK
CITYGEEK magazine’s readership has fallen. How might a digital magazine experience to draw in a new audience?
The User Journey
Social media begins the CITYGEEK user experience. From there, users are influenced to download the app and start reading online. The app also allows users to start exploring their city and locate the smart city technology they read about in the magazine.
The Social Media
A strong social media presence draws in a younger audience, while condensed stories are easier to digest and read.
The App
Users can read full-length articles on the CITYGEEK app. Stories can be favorited and saved for later, while the search feature allows users to browse by popular topics.
The App: Maps
Users can track where smart city technology is located, and receive notifications when they are near that technology. Within cities, signs will identify and serve as wayfinding for those locating smart city technology.
The Magazine
The print magazine receives a modern update but does not alienate the existing audience that prefers physical over digital.
