Social media is used as a method for advertising CITYGEEK and posting news stories to attract a new audience.
The app provides the digital reading experience and exploration platform used to extend the CITYGEEK magazine experience.
The smartwatch app allows users to be aware of technology when exploring their city.
A more modern magazine design draws readers from across different generations.
Users first learn about CITYGEEK magazine through social media.
Social Media influences the download of the CITYGEEK app.
In the app, users can read stories, or subscribe to the print magazine.
Also in the app, users can explore their city and locate smart technology that they have read about.
A strong social media presence draws in a younger audience, and creates bite-sized, easy-to-read stories.
Users can read full-length articles on the CITYGEEK app. Stories can also be favorited and saved for later.